Ride snowboards has been around for over 20 years. They have seen it all when it comes to the many different trends snowboarding has gone over the years. One of the main reason Ride has been able to stick around unlike many other companies that began around that time was their ability to adapt to changing times. When i say trends in snowboarding im talking about the technologies in snowboards, graphics, and the overall team that represents their brand. Ride has recently gone through a major re brand in their company. They are now taking on a whole new look to their brand. They have incorporated a whole new team of young street riders that are up and coming and well known by the snowboard community. This has been successful so far with Ride. More people are talking about how they can't believe so and so switched from one company to Ride snowboards. They are really pushing to get themselves back out on top in the snowboard industry and are taking the right steps in doing so. With this years videos coming out in the spring and next fall, i believe Ride will see a great return on their investment.
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