Print Advertising

In my sales class this semester we were selling advertising space in the MSU's Exponent newspaper. We were in groups of 3-4 and were expected to sell at least one ad. I thought this was going to be a breeze even though i had no prior selling experience besides quite a bit of Craigslist sales. As i started talking to potential business's that i thought would love to advertise to college students at an unbeatable price, i kept seeing time after time businesses saying that although its an affordable option for them, they have never really had much success with running print ads weather it be newspaper or magazines. I started thinking to myself that when i pick up a newspaper or magazine i never pay much attention to the ads. Unless the magazine is focused on a hobby of mine, i generally will graze over the ad and not give much thought to it. People have become immune to print advertising and companies are looking for different ways to grab peoples attention. Digital advertising is the preferred way by many companies now because it allows them to target a larger audience and gather valuable data of how successful the advertisement was by getting immediate feedback. Maybe if the exponent were to release an app that allowed people to scroll though the schools daily news on their phones it might look more attractive for businesses to advertise in.